Yolanda Y.Liou collaborated with Creative agency Brothers & Sisters on this powerful campaign featuring a biographical football shirt for Grenfell Athletic in partnership with Nike.

The new kit, unveiled in a film entitled “Fabric of the Community”, incorporates fabric patches donated by individuals connected to the Grenfell tragedy, including survivors and supporters.

Each shirt’s badge includes a digital NFC chip that links fans to videos sharing the stories behind the donated fabric.

Notable donors include survivors, a firefighter inspired by the tragedy and celebrities including singer Louis Tomlinson and footballer Héctor Bellerín, ensuring the Grenfell community is remembered and supported.