Simon Winnall shoots the Christmas campaign for Shelter Charity for AMVBBDO.

Shelter highlights the realities of Christmas for people experiencing homelessness as temperatures drop.
The campaign juxtaposes the traditional cosiness of the festive season with the bleak reality for those without a safe place to call home. Photographs feature places where those without a home have to spend their Christmas, like a park bench or the back seat of a car.

Shelter said that 70% of callers to its emergency helpline say the cost of living crisis is making their housing situation worse and the helpline is receiving more than 1,000 calls per day on average.

Created by Laurens Grainger & Alicia Cliffe at AMVBBDO. Thanks To Rhiannon Nicol.