Mads was commissioned to shoot a story with Merrell and We Go Outside Too. A non-profit organisation bringing the authenticity of nature to the Black community by aligning mental and physical wellbeing therapy with outdoor activities.

The teamed joined them on a hike at The Wrekin while road testing the new Merrell Moab Speed shoes.

Creative Direction and Styling: David Hellqvist

Hair & Make-up: Amie Joan