Portrait and documentary photographer Sam Gregg credits perseverance, an ability to walk city streets for miles, and his perspective as a self-professed outsider for his knack in finding and connecting with the strangers he photographs.

In projects such as “See Naples and Die” and “Blighty”, his portraits are vivid, idiosyncratic and full of warmth and humour, often riffing on cultural and gender stereotypes. “We are bombarded with imagery online and everything ends up looking uniform and homogeneous,” he says. “That’s why I’m attracted to eccentrics and characters. I want to capture the expression in their eyes and tell their stories.”

Clients include Amazon, Atlantic Records, Giff Gaff, Lavazza, L’Uomo Vogue, M le Monde, Nike, Secretly Group, The Clove Club, Venroy.